MLA Format for Internet Sources

What Is MLA Format for Internet Sources? Definition

MLA format for Internet sources is a result of the technological advancement of our world. Gone are the days when only books, periodicals, and journals are an authority in the academic world. In many cases, they are still considered non-academic, but, due to the Internet craze, even journals, newspapers, and books have gone electronic. This technological advancement and electronic transformation of authoritative, academic sources has led to change in MLA formatting. Now, even electronic sources have their own standard look in each of the various formats in existence. MLA is one of the introductory formats to academic research.

Some of the formatting issues with electronic sources are 1) citing URLS, 2) citing dates for web pages, and 3) citing online interview transcripts, e-mails, and other online posts. When providing and citing URLS, MLA format for Internet sources requires that the URL have lowercase letters and enclosure with angle brackets (< >). Next, citing web pages in academic research is somewhat different from citing words from a textbook page. Whereas it is perfectly normal to cite only one date for a textbook (publication date), web pages require two dates: one date for the creation of the page (when it was created), the other for the access date (when the person viewed the page). This also holds true for online interview transcripts. Emails are somewhat different. If a person cites something from an email, he or she must note the person who sent the email, the title of the email (including whether or not the email was a reply to a former one), Email sent to (the email recipient), as well as the sending date. Online posts work like web pages: they require the date the post was created as well as the date the individual accesses the post. While the Internet has increased accessibility to authoritative sources, it has also complicated the matter. Now, books that have no paperback or hardback origin are cited as authoritatively as any paperback or hardback source. Times have indeed changed.

What Are the Benefits of MLA Format for Internet Sources?

One benefit of MLA format for Internet sources is that citing electronic sources is made easy. There is a lot of material on the World Wide Web, and each distinct web source has its own original citation. The numerous citation forms for electronic sources mandate a standard Internet text to appeal to when using these sources. Another benefit of MLA format for Internet sources is that it allows electronic sources such as emails and posts to be cited as much as journal articles and textbooks. Prior to the creation of an electronic source format, emails and posts did not receive citation authority in research of any kind. Even if an email or post pertained to a specific research topic, it could not be used in formal writing (because there was no standard way established to cite Internet sources). The smoke surrounding emails and posts has been removed; today, any source on the Internet can be cited as long as it pertains to the research topic and has worthwhile contribution to academia.

MLA format for Internet sources has revolutionized the concept of authoritative sourcing in academic research. MLA format here is at its best, as it is flexible and able to handle even technological breakthroughs.

Delivering Your Ebook Which Format Will Your Readers Choose PDF Or EXE?

The best form to deliver their Informational Product, i.e. PDF or EXE format, confronts every Internet Author who wants to write their ebook. What do your readers want?

The trend currently is PDF and this is why. Ebooks written and compiled in the EXE format didnt work after Microsoft introduced Service Pack II. Many of the programs that deliver EXE format are based upon having Internet Explorer modules that no longer work correctly due to the Service Pack II. This requires a patch to open the file for your customer. What a pain. It makes your end products value perceived as less than adequate if you must include a patch along with your Informational Product.

Secondly, most of the EXE compilers are just so hard to use that writers simply resort to the PDF format to deliver their end product. Writers are concerned with getting their message out, as fast as possible and with ease thus the PDF format becomes the standard to deliver Informational Products.

Customers prefer PDF over EXE almost 75% of the time and there is a reason for this. When given a choice, they trust the PDF format over EXE because of the SP2 issue. When the information they paid for or obtained free didnt open or could not be viewed that format just isnt something they will willingly download again. Would you if the format didnt work? You would look for the Information Product that did work so you can have the information you wanted.

Which format works best depends upon what material you are presenting. If you write and add a few graphics or photos PDF may work best. If you are showing and telling your may choose the EXE format. Offering both formats most likely is the best way to satisfy your customers needs. In a poll of the Internet Warrior Forum ( this topic was very informative. It seems there is quite a difference of opinions between the kind of form favored, and both produce profits for the writers. Still the reader is the determining factor. What do they want? When it is reported the 75% want their information in the PDF format it tells you something about how you will market your Informational Product.

Dont rule out the EXE format so quickly. There are many aspects of your delivery that are more suited for this format than can be delivered with the PDF. Today most of the programs offering your Informational Product in the EXE format have updated to get around the SP2 problem. It now is a perceived issue with your customer easily explained. Tell them it is in the EXE format and that they will be viewing the information without the problems of the past. You can include the why you are delivering your message in this format by simply telling them you will be showing them and telling them in ways PDF cant.

Ideally an Internet Author writes words just like anyone who writes a book. Your words are all that is necessary to convey your message. Is this what people online are looking for? Or could they get the same information at their local bookstore? In order to have your writing purchased you need to have a format that will over-deliver to your customer in a way that will not only satisfy them, but also WOW them. Recall that instant satisfaction is what people are looking for online. Can you provide them with instant satisfaction and still get your message across?

Delivering your message either as a free download or to be purchased is of great importance. Delivering it in the right format is also of great importance to your reader. If you were writing about golf and describing how to be a better putter, would just words be enough? Not hardly. You would want to include photos showing your reader exactly how to putt. It would even be better if you could show them a video, so your delivery method can get your point across even better. The old expression A picture is worth a thousand words comes to mind. Maybe a video is worth ten thousands. Deciding which format, PDF or EXE, would best produce your message then becomes very important to show them.

Perhaps this is why so many Informational Products on CDs and DVDs are coming out. These are the big ticket items that show and tell along with the written word. They are all interactive and all contained. Nothing has to be linked to a web site or use other resources online. A simple click of the mouse and watch the video and right back to the text. The reader doesnt have to wait for the connection to a web site or wait for the file to load and run. Its done instantly.

Most Internet authors do not have the means to produce CDs or DVDs. It requires a staff or the expertise to develop these Informational Products let alone the funds. Secondly they cannot be digitally delivered, which is a requirement for those people who want their information instantly.

Your informational material then dictates the delivery means. Use PDF when you are writing just words with a few pictures or graphics. Use EXE when you need to show and tell to get your message across to your customer. If and when it is possible, give your customer the choice of either.

In either case, writers want and need a program that is easy to use. This is why PDF has taken off in the last few years. There are many low cost programs that convert word processing files into PDF files. There are many programs or add-ons that help in putting video and audio into PDF files as well. This means there is a two-step process to producing your Informational Product, you write it adding the features you deem necessary to get your message across, and you convert it to a PDF format.

The EXE normally takes more steps to complete the final product. You write it, you convert it to HTML format, and you compile it with your program of choice. The hardest part is the conversion from HTML to the compiled format. For many it is just too much work and the learning process can take longer than the writing. It is easy to understand why the PDF becomes the favorite for the Informational Producer.

Doing your writing in both formats to give your customer their choice isnt easy either. It is double the work. Too bad there isnt a way to do both at the same time, or is there? That was one of the comments on the thread in the Warriors Forum that was repeated. Given the knowledge that PDF is chosen 75% of the time because of the perceived value, mostly due to the SP2 issue, the buyers choice is obvious. Or is it? Is it a choice of the producer? In most cases it is the producer, author, writer that make the choice of the format they use to offer their Informational Product. Face it, when it is easy to use PDF over EXE, what choice would you make?

Can you give them both? Can you offer them your material in EXE form that will give them more value than what you can give them in PDF form or the same value in either form? Yes you can deliver your Informational Products today in either format and have both a multimedia experience for your customers.

Embedding files in audio and video can be done in either format. This feature is soon to be taken away after Microsoft lost yet another court battle. The embedding feature is part of the browser in IE. That feature will no longer be available to unlock your files to automatically run. Maybe you didnt know about this little problem that can result in the failure of every ebook produced prior to 2005, being disabled just like what happened with the SP2 issue, only far worse. Even Web pages will not function properly unless they are changed from auto to having the viewer actually click on the audio or video to have it open. Do a search for microsoft+lawsuit+flash+embedded in your favorite search engine and see if this will affect you.

It all gets back to what format sells the best or what the Informational Producer believes will sell the best even if it is a give away viral product. Is there is a way to give your readers both options at the click of a button? You just might find out you have the power to deliver your informational products giving your readers a multimedia experience or just a simple written book simply and easily as using your word processor. See the bio for the free no obligation information. It just may give you the advantage of using both PDF and EXE in all your publications.

Internet Marketing Tools: Part Four Graphics Basics

Graphic design is an intimidating subject for many Internet entrepreneurs. However, most of us must learn some basic design techniques in order to avoid the high costs of hiring a professional designer.

In order to create or edit your graphics, youll need to invest in a good graphics-editing program. The most popular program used by Internet marketers is Paint Shop Pro. This powerful program is the only program youll need to design professional looking graphics. You can download a free 30-day trial and register the software for only $99. []

Image Formats

The most popular image formats used on the Internet are GIF and JPEG.

Graphic Interchange Format, better known as GIF, uses a maximum of 256 colors and is best suited for images such as logos, buttons and bullets.

GIF images can be saved in two different formats:



The 89a format is the preferred GIF format, as it has the following benefits:


Images saved in the 89a GIF format can have a transparent background. This will enable the canvas of an image to be transparent and enable the background to show through.


Images saved in the 89a GIF format can be saved as interlaced. This will enable your image to display as it is being loaded into a web page. The image will gradually become clearer as the page loads.


Images saved in the 89a GIF format can be used to create animated images. Animated images are simply several GIF images compiled into one GIF image file that loops. In order to create an animated image, youll need a special editing program.

Joint Photographic Expert Group, better known as JPEG, is the best format for photographs. JPEG images can contain millions of colors and allow you to specify the degree of compression.

Although there are many graphics programs available on the Internet, this tutorial will focus on using Paint Shop Pro 7.01. If you are using a different version of Paint Shop Pro or another graphics program, the graphic tools mentioned below will not be located in the same places.

Editing Images

When working with images in Paint Shop Pro, you will have the ability to save your image in PSP format. This format will enable you to begin working on an image, save it in PSP format and finish the image at a later time. It will preserve all of your work without any changes.

If you would like to edit an image that has been previously saved in the GIF format, you must first increase the images colors to 16 million. If you dont, your colors will be limited. Go to Colors Increase Color Depth- 16 million colors (24 bit) to increase your images colors.

Resizing Images

If youd like to resize an image in JPEG format, you can do so in one of two ways through your graphics program or within your HTML. You can resize your image within your HTML by changing the HEIGHT and WIDTH values. To retain your images original characteristics, make sure you adjust the height and the width equally. In other words, if your original image dimensions are 50100 (width 50 and height 100), to reduce your image to one half the size, change the width to 25 and the height to 50.

If youd like to resize an image in JPEG or GIF format, go to Image Resize and select Percentage of original. Type in your selection in the first box and click on OK. Theres no need to fill in the second box, as it will be filled in automatically. For example. If you would like to reduce your image to half the size it is now, type in 50. This number is telling the program that youd like to reduce the images size by 50%.

If you would like to increase your images size, type in a number over 100. Your original image is considered to be 100%. If you would like to increase your images size by 50%, type 150 in the first box.

Rotating Images

If youd like to rotate an image, go to Image Rotate and select your preferences.

When rotating an image, it may lose some of its clarity (become blurry). You can correct this problem by sharpening your image. Go to Effects Sharpen Sharpen. If after sharpening your image it still appears a little blurry, simply sharpen it again.

Working With Text

If you would like to use text within your image, your first step will be to select your text color. The Styles boxes are located on the right hand side of your screen. The top box should be set to Null (off) and the bottom box should be set to Solid, which will look like a paintbrush. To change the style of each box, click on the black arrow and make your selection.

To change the text color, click in the center of the bottom box and select your preferred color. Your text will be displayed in the color within the bottom box.

If you would like to outline your text in a different color, click on the black arrow of the top box and select the paintbrush. Your text will be displayed in the color your bottom box contains and outlined in the color your top box contains.

Text Tool

Once youve selected your text color, click on the text tool on the left-hand side of your screen. This will launch your text window. Select your font and text size from the drop down menu and type in your text. Make sure you select Antialias and Floating then click OK.

Antialias will smooth out all of the rough edges of your text and blend it in with your background color. You will use the Antialias setting with various graphic tools when designing your graphics, so it is important to remember its function.

You will now see your text with, what looks like, marching ants around it. If youd like to move your text, click and hold your left mouse button directly over your text to drag it to your desired position. Try to center it as well as possible, but dont deselect it.

If you would like to rotate your text, now is the time to do it. Simply follow the same instructions (above) used to rotate an image.

If you make a change to your image and youre not satisfied with the outcome, you can undo your last change by going to Edit Undo. It will only undo the last thing you did.

Adding a Drop Shadow

Your next step will be to add a drop shadow effect. With your text still selected, go to Effects 3D Effects Drop Shadow. Your selected text will be displayed in the window. Try different settings until you achieve the effect youd like. Click on OK. When youre satisfied with your text, right click on your mouse to set it.

Now that you have a basic understanding of graphics, take some time to learn some additional techniques. There are many free tutorials available on the Internet. Not only will it assist you in creating professional looking images, but it will also save you a great deal of money.

Digital Video File Formats Explained

Common Digital File Formats

Part 2

Internet video intimidates lots of folks because theres so much technical jargon. Its like an alien language. Fear not video enthusiasts!

I have compiled this helpful guide to help you wade through it all. This is the second in a multipart series that explains all the technical mumbo-jumbo you need to know in order to enjoy producing, sharing and watching Internet video files.



Flash video, which is given the file extension .flv is perhaps the most common format on the web today. Youll see the .FLV file extension on videos encoded by Adobe Flash software to play on Adobe Flash Player. Virtually everyone has these since theyre free downloads. Flash delivers more video over the Internet than any other file format.

Flash was originally a Macromedia product but is now Adobe.

Notable users of the Flash Video format include YouTube, Google Video,, Yahoo! Video, and MySpace. Many television news operations are also using Flash Video on their websites.

FLV is probably the single most common format on the internet. .FLV gives one of the smallest file sizes after compression.

Flash Video is viewable on most operating systems, via the widely available Adobe Flash Player and web browser plug-in. Flash video also plays on several third-party programs such as MPlayer, VLC media player, Quicktime, or any player which uses DirectShow filters such as Media Player Classic, Windows Media Player, and Windows Media Center. Did we leave anybody out?

You can trust the fact that Flash is virtually universal.


.GVI is the file extension for Google Video File, a video format developed by Google and used as their proprietary video format.

Developed to solve compatibility issues, Google Video Player was another way to view Google videos and it runs smoothly on both Windows and Mac OS X. The Google Video Player rendered files in Googles own Google Video File (.gvi) media format and supported playlists in Google Video Pointer (.gvp) format. (More on that confusing duo in a second)

Why two Google video formats? Size. When users downloaded to their computers, the resulting file used to be a small .gvp pointer file rather than the full sized .gvi video file. Much like a link, the pointer file, when run, would point to and then download the actually video file to the users default directory. Seems like the long way around, but what do I know?

As of August 17, 2007, Google Video Player has been discontinued and is no longer available for download from Google Video website. I dont miss it. The option to download videos in GVI format has also been removed, the only download option remaining for iPod/PSP (MP4 format). Guess it all just got too confusing for words.


Graphics Interchange Format with the file extension .GIF is one of the original digital still formats. It dates back to the pre-historic days of CompuServe in 1987 and has since come into widespread usage on the web due to wide support and portability.

The biggest drawback if GIF was poor color reproduction. Many people thought it wasnt adequate for reproducing photographs when brilliant and accurate color was important. Its better suited for more simple images such as graphics or logos with solid areas of color.

GIF is for still images only and can not handle moving video files.

Tagged Image File Format (abbreviated TIFF) is a container format for storing images, including photographs and line art. It is now under the ownership of Adobe. Originally created by the company Aldus for use with what was then called desktop publishing, TIFF is a popular format for color and black and white images. The TIFF format is widely supported by image-manipulation applications, by publishing and page layout applications, by scanning, faxing, word processing, optical character recognition and other applications.

Adobe Systems, which acquired Aldus, now holds the copyright to the TIFF specification. TIFF has not had a major update since 1992, though several Aldus/Adobe technical notes have been published with minor extensions to the format.

This is the end of part 2 in this multi-part series on digital file formats.

Digital Video File Formats And Other Technical Mumbo-Jumbo

Digital Video Files Introduction

Part 1

The wonderful world of digital video is drowning in a sea of alphabet soup. Do you get frustrated not knowing an .avi from an .flv?

To help you master the world of Internet and digital video, I have compiled a series of articles giving you a comprehensive, yet easy to understand list of all the different digital video file formats. This special series of user-friendly guides includes definitions of all the technical jargon you need to understand digital and Internet video.


If you want to know why there are so many confusing formats, blame the fact that everybody feels the need to have their own. Each development or manufacturing company, each standardizing organization, and every combination hereof, all have to come up with their own proprietary software codes and methods.

On one hand, that gives you lots of choices. On the other hand, it makes things confusing and sometimes prevents stuff from just WORKING!

Fortunately, much of this stuff actually works together. There are lots of friendly alliances and most folks work with a goal of compatibility and universal platforms in mind. The geeks really are trying to make it easy on us folks!

Another thing that helps it all work without you needing to become a geek yourself is the fact that most computers today are loaded with multiple media player software, so just about any format will play if you click somewhere.

You often dont really NEED to know exactly what youre doingtrial and error gets you to the right place relatively quickly. But if youre like me, I want to know whats going on so I dont waste any time.

Another word of caution about freaking out over file formats.although the technicians love to argue about specifics, most of these file formats, especially real video, quick time and windows media files are all similar in size and quality when they are looked at by humans. Some people swear one or the other is better, but their eye sight must be better than mine. The differences are small.

Also keep in mind that not all formats are suitable for Internet Video, where file sizes need to be small. New HD formats are great for home entertainment, but are way too big for the web.

To make the article series complete, we have including digital still image formats as well as video formats.

Lets start with the letter A:

AVCHD: Stands for Advanced Video Codec High Definition. This is a high end consumer home electronics format developed by Sony and Panasonic for HD home theater systems. Its not a web format.

AVCHD is in its infancy as a format and will someday be much more common. Since its new, compatibility is still an issue. Video editing software applications are slowly adding this format to their repertoire.

AVCHD uses MPEG-4 H.264 encoding which is standard for many video formats. Blu-ray players will eventually play this format too and it will become a standard in home theater systems.

.AVI This is a format for motion picture files developed by Microsoft that conforms to standards set by Microsoft Windows Resource Interchange File Format (RIFF). .AVI stands for Audio Video Interleaved and works with applications that capture, edit and playback audio and video, like Windows Movie Maker. Because it is windows-based, .avi format is virtually universal. AVI contains multiple streams of different type data, including a control track and separate video and audio streams.

As with all Microsoft products, this format is extremely common. .AVI is known for good video quality and commonality. AVI creates relatively large compressed files that retain high quality.

DivX: A popular video compression software known for being able to squeeze an entire movie onto one CD. DivX has the reputation of being powerful and stable, providing excellent quality and high compression. This software has been developed jointly by the DivX Networks and the open source community, which many people feel is the best method of software development. Lots of brains with one goal. The hot new thing in DVD players is that some now play DivX files in addition to MPEG-2 files.

You can download a free trial of the DivX compression software at The site claims its been downloaded over 220 million times. According to their mission, DivX is more than compression software. Its a global community informed by creativity and passion for all that is possible with digital media, and that community is growing in strength and number every day.

Some say DivX become the Internets de facto distribution standard, and it has the advantage of allowing viewers to skip around while watching. Some buffering is to be expected, but it works just like a video on your hard drive you can forward, rewind and pause whenever you want to instead of being restricted to watching it from start-to-finish as it downloads.

Another popular feature about DivX is the open platform. Anyone can design plug-ins for DivX Connected using its open source SDK. It uses the Gecko rendering engine; the framework behind Firefox.

Thats it for Part 1 of this guide to Digital Video File Formats. Continue reading for more in-depth yet easy-to understand information about digital video file formats.

Lorraine Grula has been a well-respected award winning video professional for over twenty-five years. (Yeah, that makes her kind of old.) Lorraine has done virtually every kind of video production imaginable and now shares her expertise on the web. Her blog, is full of free information and video tutorials.

Presenting Your Work on the Internet

The columnist Dave Barry seems to understand the internet (me too). He has said that if youre willing to be patient, youll find that you can utilize the vast resources of the web to waste time in ways that you never before dreamed possible (Barry, n.d.) Although people do spend a lot of time accessing websites, not all the time they spend on the internet is wasted.

The internet is emerging as a legitimate vehicle for disseminating information in the sciences. The number of internet journals is increasing, and electronic books (e-books) have started appearing regularly. In addition, psychologists have begun posting their own writing to the internet.

When psychologists published their work on the internet, it often undergoes peer review, in which experts have determined that the work is of high quality. Self published work is of unknown quality, but you can find reliable information if you know where to look and how to evaluate websites.

Some people have taken word-processed documents and simply uploaded them to the internet; others have converted their files to portable document format (the so called PDF files). Manuscripts placed on the internet through either of these approaches are likely to take the traditional APA-style format. But publishing in standard internet format, using hypertext markup language(HTML), has some advantages that you dont see with either word-processed or PDF files.

Undoubtedly, the most important feature of internet publishing is that it allows quick dissemination of your work to the world-wide audience. Another feature of internet publishing involves the use of hyperlinks.Internet users take it for granted that you can click on a link and go to a site that offers information related to a topic.

I am psychology student and i have three websites too. I started an online home based business and I am really happy and I have financial freedom now, so i want to help others to enjoy like me. You can get LIFE TIME membership of a resort any place you desire in 5 star comfort, for eg. Us, Ca, Italy, Rome.


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Make Money on the Internet With Any Work at Home Business

The Internet has afforded us so much. For many people this includes a profitable at-home income through the use of the Internet and working from home. With the availability of so much through the Internet, this also includes jobs and work avenues. There are literally hundreds of ways to make money online from the comforts of home. You can make money on the Internet with any work at home business as long as you keep in a mind a few things that will help you to ensure success.

Most at home businesses fail because people dont have the motivation or dedication to work as hard as they do when they go to the office. It takes a lot of self-discipline to work 2 to 3 hours during the evening when other people are watching tv or going to the gym.

However, simply just knowing this statistic will help you avoid the pitfalls of falling into work-at-home failure as long as you keep in mind that you need to work hard to achieve success. Like any start up business it can take some time before you start earning from home the way you did from your office job. However, the flexible work schedules, the comforting office space and a little bit of patience all help to make up for some of the cons working from home can create. With that said however, a consistent work schedule, a dedication to work hard and some patience will allow you to make money on the Internet with any work at home business.

Some of the most profitable at-home businesses are those that have set themselves up to use the 24-hour working Internet format to their advantage. Affiliate programs that pay for traffic to their sites are an example of this type of business. If you are able to use Internet marketing skills and generate a lot of traffic to your website, and offer links to other affiliate sites through yours, you will essentially get paid every time someone from your site, links to one of your affiliates. This means your normal work day, 9-5 for example, becomes a 24 hour money making day because people are visiting your site even when youre not on the clock, earning you money.

This is just one example, although one that reflects a lot of at-home office formats that will allow you to earn money from home. Just remember, keep working hard and stay dedicated and dont give up.

Richard van Beek is a professional marketer, and has marketed different products. He devotes the time, energy, and effort into his team and mentors them to ensure their success. To learn more about growing a Home business [], you can go to the Secrets in Home Business Blueprint []

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Capturing and Holding the Attention of the Contemporary Internet Surfer

The proliferation of internet players and their pages are certainly diluting the attention of the contemporary surfer. Capturing the attention of a body of relevant traffic has never been easy, but it is getting more and more difficult with the explosion of goods, services and information providers clambering for an audience.

The online forum has been changing the way we grab attention, and the way we give it. In the world of cyberspace, fewer and fewer people have the concentrative patience to devote long moments of attention to text. In a general trend, bullet points are replacing paragraphs. Bulleted columns define outlines that are powerful in immediate impact but weak on detailed information. Animated graphic ads and dynamic sound effects succeed in getting but not holding attention. The average internet surfer just does not have the mindset to settle on the details, and thats what a web manager wants them to do. What changes are we seeing that should affect the way we attract and interface with our online audience?

Online informative Audio and Video have come of age. The recent past has presented inhibitive restrictions on the use of these medium due to file size/band width issues. In the past few years however, great strides in compression, computing, and infrastructure have removed the impediments to a large degree for a large portion of the global population.

The internet format provides a unique opportunity to use blends of imagery both motion and still, sounds both effects inspired and content driven, and text both bulleted and extrapolated. We are seeing more intelligent and blended use of these mixed media methods, and the population responds to it. Although the context and circumstance should dictate what mix and measure of media a site manager decides to use, video has a powerful history of success in capturing a loyal returning audience. Circumstance aside, this fact seemingly demands that video be re-scaled to fit the online realm; re-calibrated to bring its power more concertedly to bear on the relatively new world of the internet.

Short episodic streaming video serials are a new art form that is beginning to be explored. It is a blend of the old and the new. In the past, video programming that was mostly entertainment oriented and serial in nature commanded a position of dominant advertising power in the industry. Advertisers would interrupt the primary content with secondary ad messaging. Currently however, people do not want to have their attention interrupted and no longer tolerate that approach. The internet experience has absolutely contributed to the coalescence of an intolerance that has been long in coming but now ishere. What do the internet and the art of short episode streaming video serials bring to the table for advertisers and site promoters in this climate of intolerance?

Advertisers might think of developing video content where-in the advertisers are actually characters in a serial program. Entertainment is a huge content sector, but so is education. Cooking shows, healthcare issues, charity efforts, financial advisors, and a near infinite list of additional subject potentials lend themselves to the task of effectively capturing and holding the attention of large bodies of internet traffic. The best advantage of the video approach is the proven ability of video programming to bring the audience back again and again. Do we really need Hollywood writers, producers and actors to create captivating video serieals?

The technology exists for video dominance on the internet, and it is in use. The strategies are teetering on the cusp of commonality but they yet lack a lot of relevance. The video content that dominates is not serious or professional. If this is a new and improved future for internet interaction, then it would be wise to get on the bandwagon early on with a controlled volume of serious serial video programming.

The old and crude HTML websites are really not conducive to the new world of web management. There needs to be hardcore computer programmers behind the sites of the future. The content needs to change often to hold the attention of a frenzied audience od viewers and Search Engine spiders. Video and audio has to be administrated fluently, along with still graphics and text. Begin looking for providers to appear with programming that allows you more free usage of these established technology, and that turns some of the revenue control over to you. YouTube and MySpace type services hand over a little bit of the power, but are not willing to allow page or revenue autonomy. In that way they retain control of the traffic and the value of user content.

Is there any way for a site manager to capture some of that power and control? The expensive way is to hire a good programming team and risk the capitol cost of development that may or may not pay off. The other way is to find programming already in place that gives you that power and control. It is out there, and more of it is coming.

Jeff Rogers is the President and Founder of [] He is an online networking strategist who believes that relationships are just as important online as they are face to face. In order to have good relationships one has to give something up to get something back. Mr. Rogers has made it his focus to make the give and take more fluent and utilitarian through his strategies.

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Earn By Writing Articles Easy Golden Rules You Can Apply Today To Make Money Off The Internet

To earn by writing articles is probably the most rewarding benefit by writing information, but it can also be one of the worst ways to waste time if not done correctly!

The Absolute Golden Rule For The Format Of Article Writing On The Web

Believe it or not, one of the big traps internet marketers and writers fall into on their quest to make money off the internet is writing too much with big paragraphs!

I know we were taught at school to write paragraphs with at least four sentences, but writing for the internet is completely different. But I can say the layout of article writing we will use for the internet will actually be a lot simpler to apply.

Have you ever read an article that just seemed to overwhelming to read? Your heart kind of sinks looking at it, and you feel more inclined to click away.

We live in a Google age where we can get information at a speed quicker than ever before, I personally believe this has shortened peoples patience and concentration span.

This is why I have a two lined rule try to write no more than two lines at a time when writing articles, it gives the reader a break and rest, and they unconsciously feel better about reading the article.

Simple And Short Is Best

Keep the article short and to the point, with easy words. Avoid writing big essays, like a lot of writers do, internet readers are searching for information and they want it now.

For every point you want to explain try to make it a sub heading instead, with short clear explanations underneath.

If You Really Want To Earn By Writing Articles Include Bulletins And Numbered Lists They

* State the points and benefits of the article so the reader can recap

* This format of article writing is reader friendly

* Excellent for squeeze pages

* They encourage clicks

Sean Heston has provided only genuine methods for beginners and internet marketers to make money off the internet. But like any method, it is no magic bullet, this is just one correct method, but when included with other correct traffic and marketing methods you will achieve astounding results.

Now that you can format an article for the internet, find out the other methods, to build a successful online business, all you need to do is subscribe here at

And youll have access to an e-book, newsletter and video course for completely free to get you started and youll be able to start your own traffic campaign

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How To Format Your Resume For Internet Job Searching

Email resumesWeb resumesHTML resumesScannable resumes Keyword resumesText resumesASCII resumesPDF resumesWord resumesTraditional resumes

A resume is a resume, right? But then, what are all these different types of resumes you keep hearing about? If you are confused and not quite sure what is being referred to when you hear all these different names for resumes, you are certainly not alone!

Over the past decade, the most common resume-related questions asked by job hunters have progressively shifted. While still of major importance, the majority of queries are no longer about functional versus chronological resume styles, whether to keep or remove experience from twenty-five years ago, or whether to include dates of education. With the advent and subsequent explosive increase in the use of the Internet during the job search, questions have turned overwhelmingly to issues of electronic resume creation and transmission.

What are the different types of electronic resumes?

What are the differences between an e-mail resume, a scannable resume, and a web resume?

How do I know which resume format to use?

How do I format my electronic resume to ensure that the recipient can read it?

No wonder there is so much confusion! In just a few short years, there has been a complete revolution in the tools and techniques of job hunting. As applicant tracking technologies have come into common use among headhunter firms, large corporations, and even mid-size and small businesses, recommended resume formats and methods of transmission have rapidly evolved with the advancing technologies. Further complicating things, have been the increasing availability of personal web space for online resume portfolios and biographies.

What does this mean for todays job hunter? While the Internet has opened unprecedented doors of opportunity in the job search process, for those who have not taken the time to learn and apply the rules it can mean disaster!

While few job hunters have time to spend months studying the most recent technologies and recommendations for the creation of electronic resumes, before venturing onto the Internet with your resume it is critical that you take the time to learn and understand a few simple concepts. Knowing your audience and the formats most acceptable by those audiences are essential pieces of knowledge for the Internet job hunter.

The human reader The traditional, printed, hard copy resume (yes, it does still have a primary place in job hunting!) is created to attract the human eye and attention. With the advantages of word processing applications, sophisticated formatting is possible and should be applied strategically to create eye-appeal and draw the readers attention to key qualifications.

The computer reader The electronic or computer-optimized resume is designed, first and foremost, to be readable by the computer. There are several types of electronic resumes, but the common element of all is the ability to be searched by keyword. Of course, once your resume has been tagged as matching a keyword search, it will be reviewed by a human. So compelling, easy-to-read content is just as important in the electronic resume as in the traditional resume.

Miss these points and the effects could be devastatingyou might send out hundreds of resumes only to sit at home and wonder why nobody, not even one company or headhunter, has called you for an interview. There are fundamental formatting differences between traditional and electronic resumes. If you do not understand these differences, your resume will make it into very few if any resume databases.


What are the differences between keyword, scannable, web, traditional, and text resumes?

Traditional resumes are designed, as already noted, to compel the human reader, through persuasive language and design, to take further action and call you for an interview. Layout and page design are critical and should be planned strategically to draw the eye to areas of emphasis. The most effective traditional resumes are focused on achievements and written in powerful, active language that captures and holds the attention of the reader.

Scannable resumes also a printed, hardcopy format are designed primarily for accurate scanning into a computer. Captured as an image, scannable resumes are fed through OCR (optical character recognition) software that reads and extracts the text. The extracted text is databased for storage and later recalled by keyword from an applicant tracking system. Scannable resumes are very rarely requested any more. If you are asked for a scannable resume, the most efficient option is to email the requestor your plain ASCII text resume (described next).

Text resumes (also referred to as ASCII resumes) are just what the name implies, an ASCII-formatted version of either your traditional or scannable resume. Text resumes are universally readable on all computer systems and platforms and are the preferred format when you are emailing your resume. An ASCII resume received in email can be entered directly into an applicant tracking system without the added step of needing to scan it. Entry into the system is fast, easy, and accurate and so many employers and recruiters prefer this format.

The phrase keyword resume, as it was first used, referred most often to either a scannable or text resume that incorporated a focus on nouns and phrases that employers were likely to use when searching for an applicant. Sometimes the keyword resume had a section at the beginning or end that listed the keywords separated by commas or periods. Today, there is no need to maintain both a keyword and a non-keyword resume. Keywords have become such an essential element in resumes that you should ensure that every version of your resume, whether meant for the human or the computer reader, incorporates the keywords most important in your field or industry.

Still confused? My recommendation is to simply maintain two separate versions of your resume:

Traditional resume If you wish to send a hardcopy, paper version of your resume you should send your traditional resume. Traditional resumes are most often stored on your computer as a computer file and printed on an as-needed basis. For example, you will want to print at least several copies of your resume to carry with you and hand out at interviews. You may also be asked to send your traditional resume via email to a recruiter or employer. In these cases, you should have your traditional resume saved in the two most commonly asked for file formats: MS Word and Adobe PDF. You can then attach the requested file or files to an email message and send it to the requestor to be printed on the receiving end.

By far, youll find that the most requested format for your traditional resume is MS Word. If you comply with the request, be aware that your formatting may be incompatible with the recipients system. While usually still readable, fonts and bullet sizes and styles may be different from what you intended. These problems can be minimized, although not always eliminated, by embedding the fonts into the document. This is a simple process, and the MS Word help files will guide you through it. You should also take care, while writing and designing your resume, to use design elements that are default and standard on most systems. For example, it is not wise to use a fancy, custom font on your resume that you know will be emailed. Default fonts such as Garamond, Helvetica, Book Antiqua, or Verdana are better choices.

To eliminate issues with compatibility, if the recipient has the free Adobe Reader installed, Adobe PDF is the best format in which to send your traditional resume. The PDF version of your resume will appear on the recipients system precisely the way it appeared on your system. For this reason, if given the choice of sending an MS Word file and Adobe PDF file, always opt for Adobe PDF. However, many recruiters and employers still prefer the MS Word file format, because this is the format they are most familiar with.

ASCII text resume If you conduct any portion of your job search on the Internet, ASCII-formatted resumes are critically important tools. Always have an up-to-date ASCII text version of your resume on your computer. This is the fastest way to contact potential employers and to apply for jobs advertised online. You must also have a text version of your resume if you wish to post in online resume databanks.

As previously noted, employers rarely request scannable resumes anymore. If they utilize an applicant tracking system, they will likely request that your resume be e-mailed, either as ASCII text or as an attachment. E-mail allows the recipient to enter your resume directly into the database, eliminating the extra steps of scanning and OCR.

How do you use these file formats and transit them to recipients via email? My recommendation is to actually attach the MS Word or Adobe PDF file to the email in its native file format. Then, ALSO copy and paste the text of your ASCII text resume into the body of your email (where you would normally type a message), along with a letter of introduction or other note explaining why you are sending the resume.

A final type of electronic resume is the web resume, also known as the online resume. Created using HTML, your web resume may be uploaded to space provided by a web-hosting provider. Eliminating the compatibility problems associated with word-processed resumes sent as e-mail attachments, web resumes offer the advantage of maintaining layout and design on the systems of anyone with a web browser. Available for viewing around the clock, conveying a technology-savvy image, and allowing the ability to add supporting content to your resume (effectively creating an online portfolio promoting your qualifications), web resumes are becoming a progressively important tool in the job search. The creation of a web resume or resume portfolio is far beyond the scope of this article, but if web resumes are an electronic format that interest you, be aware that many service providers have begun offering web resume design and hosting at affordable prices.

Preparing Internet Resumes

What do I need to know about writing keyword resumes?

Remember it is absolutely essential that you create resume content that is keyword rich regardless of the file format. It is not necessary that you maintain a separate keyword version of your resume. ALL resumes must include a heavy emphasis on keywords. Keywords are generally defined as nouns or phrases that an employer will use when searching for an applicant with your skill set. To maximize the recall of your resume in a search, you will want to use as many keywords in your resume as possible.

1. Keywords should focus on technical and professional areas of expertise, industry-related jargon, and your work history. Also, include the names of associations and organizations of which you are a member.

2. Whenever possible, use synonyms of keywords in different parts of your resume and if you use initials for a term in one section, spell the term out in another.

3. Always be specific. For example, while it may be fine to include the phrase computer literate, you will also want to list the specific software that you are proficient in using.

This is one of the most common areas of confusion, so Ill state it once againthe content of a keyword resume does not need to differ from the content of your traditional resume. With careful attention to rhythm and flow, it is possible to prepare a resume that is keyword optimized, but that also includes the powerful, compelling, active language of a traditional resume. Not only will this simplify your resume preparation, but it will ensure that the content of all versions of your resume will be optimized for both the computer and the human reader. Furthermore, if you incorporate a professional summary and bulleted list of qualifications in the text of your resume, there is little if any need to prepare a separate keyword summary.

Unfortunately, it is impossible to recommend a specific list of the best keywords to use in your resume, as the best keywords are different for every individual and depend mainly on your unique career objective and background. What is certain, however, is that a well-prepared keyword resume is so critical to your success in a job market that largely relies on electronic applicant tracking systems, if you have any doubts at all you should consult with a professional resume writer.

How do I prepare an ASCII text version of my resume?

Preparing the all-important ASCII text version of your resume is not difficult, but it does require a learning curve. Once converted to ASCII format, you will be able to email your resume in response to an ad or paste it directly into web-based forms and submit it to Internet resume databanks. The specific directions will vary depending on the software you have installed on your computer. But, in general, to prepare your ASCII resumes properly, follow these simple steps:

1. Using your word processing program, open your word-processed resume and use the Save As function to save a copy as a Text Only or ASCII (DOS) document. Title your document with an easily distinguishable name; perhaps resume_internet.txt

2. Close your word processing program and re-open the ASCII file. You will not be able to see your changes until you have done this. Note that it has been stripped of virtually all original formatting.

3. Go through your new ASCII document line-by-line. Align all text flush to the left-hand margin.

4. Remove all centering, right hand margin, and justification alignments.

5. Although you should no longer see them, if visible, remove all graphics, artwork, and special character formatting.

6. Remove all tab characters.

7. Remove all columns.

8. Replace bullets with a simple ASCII asterisk (*).

9. Carefully check the spelling and the accuracy of your data.

10. If you wish, use ASCII characters to enhance the appearance of your resume. Asterisks, plus signs, or other keyboard characters can be used to create visual lines that separate sections of your resume and make it easier to read.
The above steps convert your resume to ASCII without line breaks. When pasted into a web-based form or email message, your resume will automatically wrap to the size of the window.

Your new ASCII resume will be universally readable, no matter what computer system the recipient uses. It will also be easy to manipulate for entry into applicant tracking databases, eliminating the inherent difficulties of scanning and converting your paper resume with OCR systems.

There is no denying that the Internet has caused what was once a straightforward process to become complex and confusing to many job hunters. Yet, the benefits far outweigh the negatives. Like never before, as a job seeker you have immediate access to announcements and advertisements of openings around the globe. You have the ability to conduct detailed research on companies of interest. And you have unprecedented opportunity to cost effectively promote your qualifications to hundreds or even thousands of hiring authorities of just a tiny fraction of the cost of doing so through traditional methods. While the new skills you must learn may seem daunting at first, by understanding the concepts and creating your electronic resumes, you are well on your way to an efficient, effective Internet job search.

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Nationally certified resume writer, career marketing expert, and personal branding strategist, Michelle Dumas is the founder and executive director of Distinctive Career Services LLC. Through Distinctive Documents

Distinctive Web and her Executive VIP Services delivered through Michelle has empowered thousands of executives, professionals, and managers all across the U.S. and worldwide with all the tools and resources necessary to conduct a fast, effective job search. Michelle is also the author of the popular e-book 101 Before-and-After Resume Examples found at and Secrets of a Successful Job Search found at [] To learn more about her job search products, resume writing services, and career marketing programs, and to sign up for many other free resources, visit her websites.

Copyright 2007. All rights reserved.

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